SOCIAL MEDIA
Mobile-first video was my entry into experience design. Composing frames for vertical video, experimenting with interactive storytelling techniques, and diversifying assets, are some of my strengths when working on a mobile campaign as the editor. I believe in mobile video as a unique experience with its own principles which is designed around audience’s experience.
Chevrolet • New Years New Roads
Calvin Klein • Obsessed
eBay • The Dressing Room
BILLBOARDS
The power of moving images integrated into physical spaces is one of my top passions when editing videos. I create mesmerizing flows that make people stop for a breath of beauty in the middle of chaos in the city or the mall. Brand video billboards are a great opportunity for multi-platform campaigns to make their way into IRL experiences. In my ideal editing gig, I would work closely with creatives and directors to re-imagine campaign visuals through different edits and editing styles for placements in Billboards, Social Media, and TV.
MCM • Harrods, London
Microsoft • Times Square, NYC
“long” form
The art of the 1+ minute. Docu-style, testimonials, music videos, mashups, case studies and more. The 1+ minute format is my playground for storytelling; either starting with a loose script or just an idea, I excel at building storylines with cadence and emotion.
ADS
For TVC or In-stream the classic :60-:30-:15 is the core of my professional upbringing. After spending almost a decade as a freelance in post houses and in-house agency in NYC, I have been exposed to a variety of industries: toys, telco, beauty, gaming, CPG, restaurant, and more. This versatility has provided me with a robust understanding of storytelling nuances applied to each industry or style.
