SIDEFLIX PATENTED TECHNOLOGY
Inventor and Experience Designer.
One of my first assignments at Meta’s Creative Shop was to design an experience that makes content better when audiences are together IRL.
After iterating with different Facebook and Instagram products (feed, groups, live, stories) I took to messenger bots and instant games to create a synced multi-user stream of videos choreographed to a bigger picture when devices are put next to each other.
Tommy Hilfiger was the first brand to use this technology for their Fashion Week shows in 3 different cities, bringing a unique experience to their customers with the opportunity to like and save looks as they watched. McDonalds, Miller Lite, and more have also used Sideflix Technology.
FACEBOOK AND INSTAGRAM Live Shopping LAUNCH
Design Strategy, Project Management, Creative Consultant.
Recipient of the Power of Partnership Award at Meta for cross-functional collaboration to launch the Live Shopping product and onboard brand partners in North America.
A guide on storytelling, brand integration, hosting, and lo-fi production for Live Shopping on Facebook and Instagram. Our goal: invite brands to leverage storytelling to help drive sales through this funnel-full product.
As the Video Strategy Lead at Meta’s Creative Shop, I bridged the gap between product design and brand’s production companies and creators to improve the user experience of the Live Shopping product. I also worked closely with Creative Strategists designing narrative structures for Live Shows to keep audiences engaged and navigate full funnel messaging in one event.
We impacted over 130 established brands including eBay, Sephora, Abercrombie and Kate Spade through product marketing programs. I spearheaded an initiative to bring this same impact to small businesses. And I supported Facebook’s BuyBlack Friday show as creative and tech consultant for the production by Westbrook.
Purple Boys by purple mattress
Design Strategy and Project Management
First of its kind multi-asset campaign for disruptor brand Purple Mattress with comedian duo Tim and Eric. Close to 100 creative assets (IG stories, carousels, videos, photos, podcast) were created for agile testing during the 12-week campaign and optimized based on audience response to motivators. The campaign drove both brand results and unexpected mattress sales and drew a blueprint for a testing technique (betatyping) that brought results to brands globally.
For this campaign I managed the asset diversification process, creating a hub for media management, copy writer assignments, design, and a clear map for the sales team to manage the tests.
Horizon Worlds workshops
Designer and Facilitator
As the Metaverse became a priority for Meta’s Creative Shop, I quickly jumped into supporting our Multidimensional Commerce initiatives as well as co-designing and co-hosting workshops on Horizon World creation for Creative Strategists in North America.
As part of the team leading the charge on Multidimensional Commerce at Creative Shop, I partnered in the Creative Direction and Experience Design of a Horizon World for Meta’s presence at Conference Shoptalk 2022. The experience was built by Media Monks and aimed to capture in virtual reality the environmental queues of a fragrance, demonstrating how brand’s presence expands through experiences in VR.
The Horizon Worlds creation workshops provided creative strategists with a close understanding of the creative capabilities in Horizon and the knowledge and practice to quickly build proof of concept scenes in worlds for their pitches.
james patterson’s the chef
Experience Designer
We designed on Messenger a multimedia and interactive experience for James Patterson’s launch of his novel The Chef. As the Experience Designer in this project I created prototypes breaking down the storytelling into visuals and text and designed prototype bots for proofs of concept on the delivery of the story and the audience experience.
